EaseUS

EaseUS is a China-based software company best known for its data recovery and backup tools, though its product line has grown to cover disk partitioning, video editing, and PDF management as well. Its flagship product, EaseUS Data Recovery Wizard, scans lost, deleted, or formatted drives to recover photos, documents, videos, and other files from hard drives, SD cards, USB sticks, and even crashed systems, and it's one of the more recognizable names in the consumer recovery software space.

Beyond recovery, EaseUS Todo Backup handles full-system images, incremental backups, and disk cloning, which makes it a common choice for people migrating to a new hard drive or SSD without reinstalling everything from scratch. EaseUS Partition Master adds tools for resizing, merging, and converting disk partitions without wiping data, a task that used to require far more technical know-how. More recently, the company has pushed into AI-assisted video tools under EaseUS Video Editor and a screen recorder called RecExperts.

Most EaseUS products follow a free-trial model: a free version handles basic tasks with some limits, while a paid license unlocks full capacity, such as recovering unlimited files or backing up unlimited data. The software runs on both Windows and Mac, and EaseUS has built a large library of how-to guides and support content around common data-loss and backup scenarios, which has helped it become a go-to recommendation whenever someone accidentally deletes something important.